Stakeholder Engagement

Improving Corporate Value Through Strengthening Dialogue with Stakeholders

Management Approach

Basic ConceptPromoting Constructive Dialogue with Stakeholders

To build relationships of trust with its five stakeholders—customers, shareholders, employees, business partners as well as local communities and the environment—Sekisui Chemical Group considers that it is important to improve corporate value through constructive dialogue.
Positioning its stakeholders as partners in improving corporate value, having constructive dialogue with them, assessing their expectations and requests as well as resolving society-wide issues together with them, leads to great opportunities for Sekisui Chemical Group.
We will create a relationship of mutual prosperity with our stakeholders while continuing to promote sustainable growth.

Promoting Engagement with StakeholdersReflecting Stakeholder Opinions in Corporate Activities

In fiscal 2019, the ESG Management Department, which falls under the purview of the Representative Director and Head of the Business Strategy Department, was responsible for promoting constructive dialogue with all stakeholders. The various assessments and opinions of all stakeholders are reported to the CSR Committee (renamed the Sustainability Committee in fiscal 2020), which is chaired by the Company president and is composed of directors, among others, and the Company strives to adequately reflect these views in its activities.
There were no major concerns voiced by stakeholders through any of the engagements in fiscal 2019.

Main Responsibilities, Communication Channels, and Communication Methods

Stakeholders Sekisui Chemical
Group’s Commitment
Contact Communication Methods Frequency
Customers We take the voices of our customers seriously, offer prominent products and services and strive to build a long-term relationship of trust with our customers.
    • Departments in Charge of ESG
    • Departments in Charge of Quality Control
    • Sales Department
  • Customer Consultation Office (handles inquiries)
  • CS surveys (customer satisfaction surveys)
  • Sales activities
  • Website, social media
  • exhibition spaces, expos / events
  • Day-to-day
  • As necessary (carried out whenever needed at each divisional company, business site, or sales office)
  • Day-to-day
  • Day-to-day
  • As necessary (implemented through questionnaires and conversations at venues)
Shareholders To meet the expectations of all our valued shareholders, we strive for highly efficient use of capital, fair ethical disclosure of information, adequate returns from profit, and increasing corporate value through sustainable growth.
  • Departments in Charge of General Affairs
  • Departments in Charge of IR
  • Departments in Charge of Public Relations
  • Departments in Charge of ESG
  • General Meeting of Shareholders
  • Management briefings
  • Integrated reports
  • Responding to surveys from institutions that evaluate ESG
  • Once per year
  • Twice per year
  • Issued once per year
  • As necessary (handled in order of inquiry)
Employees We foster among our employees a spirit of taking on new challenges and are actively creating workplaces where every employee can stand out and diverse human resources can both excel and feel that their work is worthwhile.
  • Departments in Charge of Human Resources
  • Departments in Charge of Safety
  • Departments in Charge of Legal Affairs
  • Departments in Charge of ESG
  • Departments in Charge of Public Relations
  • Individual boss and subordinate interviews
  • Counseling
  • Labor-management meetings
  • Central Occupational Safety Committee
  • Internal whistle-blowing system
  • Employee satisfaction surveys
  • Various employee questionnaires
  • Dialogues with management
  • Intranet and internal newsletter
  • Regularly
  • As needed (counseling available upon request through an in-house occupational counselor or external clinical psychologist)
  • Regularly
  • Once per year
  • As needed (handling for consultations and reports)
  • Once every three years
  • As needed (questionnaires implemented for internal publications, various types of training sessions, etc.)
  • Regularly
  • As needed (information updated when necessary), four times per year
Business partners When procuring materials, we follow the fundamentals of being open, fair, compliant with the law, engaged in relationships of mutual trust, and environmentally conscious. We aim to achieve coexistence and shared prosperity by building more robust partnerships with our business partners and engaging in fair trade. We are also engaged in promoting CSR based on cooperation with our business partners.
  • Departments in Charge of Purchasing
  • Departments in Charge of Legal Affairs
  • Departments in Charge of ESG
  • Purchasing activities
  • Explanatory meetings with suppliers
  • CSR procurement questionnaires
  • Points of contact for consultations from, and whistleblowing by, business partners
  • Website
  • Day-to-day
  • Regularly
  • Once per business partner every three  year
  • As needed (handling for consultations and reports)
  • As needed (information updated when necessary)
Local communities We emphasize a perspective that encompasses contributions to the development of communities through our business, coexistence with communities, and environmental conservation. We think about how to make measures that are tailored to the needs of each community and practice business in ways that engender trust.
  • Departments in Charge of ESG
  • Factories and Offices
  • Departments in Charge of Public Relations
  • Volunteering by employees
  • Dialogues with NPOs and NGOs
  • Support for learning (dispatching of instructors, factory tours, etc.)
  • News releases
  • Regularly
  • As needed (implemented as necessary before and after activities)
  • Regularly
  • As needed (latest information posted as necessary)
Global environment We are engaged in expanding and creating the market for Sustainability contributing Products, reducing our environmental impacts, and conserving the natural environment—all with the aim of realizing “earth with maintained biodiversity.”
  • Departments in Charge of ESG
  • Factories and Offices
  • Departments in Charge of Sales
  • Departments in Charge of Purchasing
  • Volunteering by employees
  • Dialogues with NPOs and NGOs
  • Sales operations
  • Purchasing activities
  • Regularly
  • As needed (implemented as necessary before and after activities)
  • Day-to-day
  • Day-to-day
Major Initiatives

Dialogue with StakeholdersDialogue through Various Methods of Communication

Continuing from fiscal 2018, we implemented conversation through the “CAT (Customer And Top” meeting (fiscal 2019: held 189 times, 1,413 participants), which features housing sales company executives listening to customer feedback directly, as well as initiatives such as communication with customers at the Eco Pro* event we participate in every year, interviews with investors and investigative organizations, and conversation with business partners at events such as the “Heim Mutual Prosperity Meeting.”
As for employees, we set up opportunities for direct conversation with the company president and other high-ranking management officials and carried out information gathering activities to collect the opinions and requests of employees related to CSR activities. These internal opinions and requests, as well as the opinions and requests received from outside the company in response to CSR reports and other public information, are compiled and used for the promotion of CSR.

Dialogues with EmployeesDirect Communication between Management and Employees at “Town Hall Style Meeting with President / Top Management

Believing that dialogue between management and employees is essential in resolving the problems faced by the Company as well as work-related issues, Sekisui Chemical Group has been providing opportunities for employees to have direct communication with top management since fiscal 2002.
In fiscal 2019, Sekisui Chemical Group held “Town Hall Style Meeting with President / Top Management,” in which employees and management leaders were able to exchange views, for employees at our 13 Group companies in Thailand. Participating employees actively exchanged their views on “fusion,” a subject also highlighted in the Medium-Term Management Plan (2017 – 2019). The President and other participating executives spoke directly with the local employees based on several of their various recommendations and proposals, including measures for improving productivity through collaboration between local Group companies and new business models that fuse the management resources of each company. The details of these meeting dialogues have been shared with each company and measures to realize these are underway. Going forward, we will hold these meetings in Europe, North America, and other areas, and will work to increase opportunities for Group employees throughout the world to have direct communication with top management.

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President Kato of Sekisui Chemical speaks directly with employees in Thailand

Dialogue with InvestorsContinuing to Engage in Direct Communication in an Effort to Enhance Understanding

Interest in ESG investment, by which investments are actively made in companies that engage in CSR activities, has been mounting recently. At the same time, ratings agencies are increasingly undertaking surveys. As its business domains are so diverse, Sekisui Chemical Group believes it important to give explanations individually and carefully to ensure that the Group's overall business characteristics and CSR initiatives are sufficiently and correctly understood.
We listed “active engagement between investors and management” as one of the crucial tasks in which we are engaged in our CSR Medium-term Plan (2017 – 2019). To assess how our corporate value and sustainable growth are reflected in how we appear from an outside perspective, we have set a medium-term target of holding over 200 dialogues on a cumulative basis between fiscal 2017 and fiscal 2019 and are continuously engaged in direct dialogues with ESG investment assessment and ranking institutions, particularly in Europe, as well as with financial institutions and investors in Japan and throughout the world. During fiscal 2019, we held 67 engagements.
As we did in fiscal 2018, Sekisui Chemical Group held management briefings for investors living in the Kanto region. We also held housing business briefings and Sekisui Heim Industry ASAKA Leadtown tours for sell-side analysts and institutional investors for the purpose of deepening their understanding of our housing business growth strategies.
With the investor and ESG investment assessment as well as SRI ratings agencies very much in mind, Sekisui Chemical discloses detailed information, including through CSR Reports, Notices of Convocation for the Annual General Meetings of Shareholders, and Integrated Reports on its website. Since 2016, the Group has published an integrated report. In addition to the conventional approach of explaining Sekisui Chemical Group strategies, its medium-term vision, and financials, such as the shareholder return policy, an explanation of its activities and results related to social value, a type of non-financial information, are comprehensively published in this report. Information in the CSR Report is provided in line with what is considered important to both society and Sekisui Chemical Group, is based on internal and external surveys as well as third-party reviews, and references various report-drafting guidelines.

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Management Briefings for Shareholders in Tokyo

Active Engagement Between Investors and Management

FY2017 Results FY2018 Results FY2019 Results
Number of engagements 88 87 67
  • The number of engagements represents the number of times company presidents and executives in charge of specific areas had dialogues with investors.

Spreading Awareness of CSR Through CommunicationVarious initiatives to deepen understanding among employees

We are carrying out a variety of initiatives to deepen the understanding and penetration of various issues including Sekisui Chemical Group’s approach to CSR.
In fiscal 2019, we published the Sustainability Report in both Japanese and English with the aim of conveying various information including Sekisui Chemical Group’s basic concept of ESG management. This publication was prepared as a guide to all Group employees and distributed in a PDF forma.
Sekisui Chemical Group provides CSR training to new employees, newly appointed managers, and all Group company employees.
The following communication tools also allow us to increase awareness and understanding of the Group CSR concepts.

  • A variety of CSR materials on the intranet, including “Our CSR,” which explains the concepts of Sekisui Chemical Group’s CSR, in seven languages (Japanese, English, Chinese, German, Spanish, Dutch, and Thai).
  • CSR navigator email newsletter to employees to keep them up to date with the latest CSR topics at Sekisui Chemical Group.

In addition to having reached the stage at which employees are able to freely download them via the intranet, these kinds of communications and CSR-related materials are also distributed to all target employees, regardless of whether they are regular or non-regular staff, on an as needed basis, for example when employees join the Company or when implementing CSR-related educational programs.
In the US and Europe, regional headquarters distribute CSR-related information to employees of each Group company. In Europe, information is posted on the intranet once a month, while information in the US is distributed via the News Wave booklet.

Sustainability Report 2019

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  • 7-013
  • Japanese

  • English


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  • 7-017
  • 7-018
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  • Japanese

  • English

  • Chinese

  • German

  • Dutch

  • Spanish

  • Thai

Distribute Value to StakeholdersCalculating Economic Value Distribution Based on GRI Standards

Sekisui Chemical Group calculates distribution status for each stakeholder based on its financial statements, using GRI and other accounting standards as a reference. We will accelerate CSR by quantifying, visualizing and assessing the business and social value brought about by engagement with our stakeholders.

(Unit: Millions of yen)
Stakeholders Method of Calculating Amounts FY2017 FY2018 FY2019
Shareholders Dividends 19,064 20,615 22,400
Business partners Cost of Sales, Selling Costs / General Administrative Costs (Excluding Personnel Costs) 811,642 840,514 829,809
Employees Labor costs, Salaries and allowances as part of sales costs and general administrative costs, Provisions for bonuses, Provisions for retirement pay 196,554 206,511 211,675
Local communities Donations 150 165 158
Global environment Environmental conservation costs 22,569 21,882 17,850
Government and administrative bodies Corporate taxes, local taxes, business taxes 23,393 22,261 22,619
Creditors Interest paid as part of costs apart from sales 533 480 695